I Choose SA Campaign

Skills: Design Strategy, Illustration, Print, Visual Identity, Web / Digital

Client: Brand South Australia

URL: https://www.brandsouthaustralia.com.au/i-choose-sa/

I Choose SA aims to:

Drive sales of South Australian products and services
Build on South Australian pride – remind consumers and businesses that when they choose local products and services they are supporting the South Australian economy and its people
Help businesses and consumers identify South Australian products and services
Encourage consumers to actively look for South Australian products and services when buying
Increase jobs via increase in demand